Everyone knows what Google is. This prominent corporation is present in our lives not only as a search engine but also as an e-mail box provider, cloud storage, documents creator and so much more. Still, its role as the internet’s main searching tool is quite important, especially for businesses. Every company that cares about its online presence wants to appear on top of the search engine results page. That’s what SEO is all about. Today, we will try to answer the question that is crucial to successful positioning: how to be visible in Google?
SEO is the key
To make yourself easy to find for your potential audience, you need to learn a thing or two about search engine optimization, also known as SEO. This term describes various activities that make the website attractive to Google’s algorithms, which are responsible for ranking them and showing them on particular positions on the result pages.
SEO includes keywords, high-quality content, link building, optimization of website architecture and loading speed, well-designed URLs, meta descriptions and so much more. Beginners should focus on writing excellent, valuable blog articles and website content that will answer their audience’s questions and give them the information they are looking for. All that with essential keywords in mind, to boost up the presence in Google.
If we want to do more advanced SEO efforts, it would be best to hire someone that will take care of the technical aspects of our website to make it prepared for Google’s evaluation. Also, before it’s prepared, we should also ask the developers or designers to implement features that will make SEO optimization easier. For example, when uploading and editing content, we should have the possibility to change its title, URL, meta description, and other crucial elements like alt texts for images.
Is SEO difficult?
The basics are easy to learn even with online guides or courses, but if we want professional SEO services, it’s better to collaborate with an expert, like Rank Higher SEO Agency. Such a business partner can audit our website, recommend things to change, and implement tools that will help us do better at search engine optimization.
To some extent, you can do some SEO-friendly activities on your own. For instance, if you have a WordPress page, there are several plugins dedicated to SEO that you can install and use. They will help you with the basics like reviewing your blog posts to find out if you used enough keywords. Independent SEO operations won’t be as successful as a holistic approach with a help of a specialist, but they can be great for companies that are newcomers on the market and don’t have yet the budget to hire someone.
What else can I do to be visible in Google?
Of course, SEO is not the only way to grow your business’ visibility in Google. You can also invest in paid ad campaigns in this search engine, take care of your social media accounts, invite influencers to work with your company, and provide high-quality services, including customer support. Basically, all you do for marketing purposes will have an impact on your position in the search engines.