Step and Repeat Banner Making for Event Promos – Size Matters!

Step and Repeat banners are so popular that you can see them at all types of events ranging from fashion shows to film award nights or business trade shows. These were initially introduced as the backdrop of press meets by sports stars and celebrities and then later used by all types of events with an objective of brand or logo promotions.

Size of step and repeat

When it comes to step and repeat banner sizing, you need to understand the science of choosing the event’s best scale. Generally speaking, the rule of thumb is to dedicate 2 feet for each person. So, if you are featuring one to four subjects for the photograph, then the standard size can be 8 x 8 feet of step and repeat. A sample sizing chart for step and repeat as below.

  • 8×5 feet to accommodate 1 to 2 people.
  • 8×8 feet to accommodate 1 to 4 people.
  • 8×10 feet to accommodate 1 to 5 people.
  • 8×12 feet to accommodate 1 to 6 people.
  • 8×15 feet to accommodate 1 to 8 people, and
  • 8×20 feet to accommodate 1 to 10 People.

However, the most popular choices of size in step and repeat are 8×8 feet or 8×10 feet. 

Regardless of the venues’ event, the objective of an ideal step and repeat banner is to click great pictures. It may be a private event, celebrity show, sporting event, or personal party. If the photographer fails to get a great show in all such scenarios, then the image will not turn out as wished. So, it is crucial to achieving excellent media assets that can be used to post on social media, but for promotions, sponsorships, or charity, and so on. 

While implanting step and repeats at crowded places, avoid the rush and avoid the competition to catch the prime spot to click a snap. You can plan for a longer step and repeat. However, this is ideal for only long red-carpet events.

An appropriate size of the logo

The step and repeat banner‘s length and height should correlate directly to the size of the repeating logos. This is a crucial consideration, which many event planners overlook. It is not ideal for shooting with a big log where half of it is covered by the photo’s subject. As the person in front of the banner may obscure some of the logos, make sure that you are planning for the just appropriate size that will not tamper with the same aesthetic and visibility.

You can plan for step and repeat at the discussion platform also premiering on TV shows or YouTube channels. These platforms may often be raised a bit above the onlookers, and sometimes the branding is occluded. To meet up with the challenge, instead of 8 feet, a 100-foot media wall may be ideal to try out. Have a clear understanding of your event venue and your step’s purpose and repeat to make the best choice.

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