The Benefits of 3D Rendering for Virtual Staging in Real Estate

Did you know you can use 3D rendering and virtual staging simultaneously for your real estate campaigns? Yes, both are two different tools to capture stunning photos of properties, but they work amazingly side by side! You can find out more information at

When working on a real estate campaign, many agents focus on conveying the client’s message to prospects. While that’s important, it’s also crucial to figure out how to generate leads and make them convert. 

If a realtor can’t convince viewers to click on listings, how will they be able to build a strong clientele? Of course, you can’t list empty photos of a property and expect it to have thousands of clicks. That would be a huge miscalculation, especially when the internet already has plenty of CGI images.

That’s when virtual staging and 3D rendering services come into play. 

These tools effectively capture awe-striking images of the properties that make consumers click instantly. Although both differ in terms of cost and process, they give amazing results when used together. 

Let’s discuss some benefits of 3D rendering for virtual staging to help you with your marketing campaigns. 

What Are the Benefits of 3D Rendering for Virtual Staging?

Virtual staging is a modern technique to virtually transform an empty house into a furnished one. The purpose is to give a good idea to the prospects about how their property will look when they’re moved in. 

Using 3D rendering in virtual staging helps realtors save time and resources, assisting them in selling a house faster. If you do it correctly, you can even seal the deal at a higher price.

Here is a quick overview of the benefits of 3D rendering for virtual staging in real estate:

Sells More Houses 

Just like a canvas looks incomplete without the painting, an empty house looks boring without the furniture. An unfurnished house doesn’t make the prospects envision how their space will look once they’re moved in. 

Virtual staging allows realtors to virtually fit furniture in each room and take their jaw-dropping pictures. They can also use 3D rendering to give the photos a more realistic and natural feel. 

Once the house is listed, you will likely experience more clicks from the prospects. In fact, most of them will be willing to pay a higher price than the asked one. 

According to a survey, 82% of agents believe a staged property helps buyers visualize their future home. As a result, the house’s selling rate increases ten folds.

Saves Efforts

The real estate market keeps changing and evolving every day. Buyers and sellers must make instant decisions, or they will miss excellent ways to achieve their desired goals. That’s when 3D rendering for virtual staging service stands out.

In traditional staging, the real estate agents arrange houses with actual decorative materials. Then, the prospects visit the properties in person to see how they will look after getting furnished. That’s quite time-consuming! 

All these hassles can be easily avoided with virtual staging and 3D rendering. 

These strategies let realtors create realistic, computerized photos of furnished houses without staging them. It doesn’t only save significant time and money, but also does the job way better than traditional methods. A win-win situation!

Offers Advanced Customization

You can have more customization features with virtual staging than with physical methods. For example, you can change the interior and exterior design of the house and add some colors. 

If you’re in the mood, you can even throw window shutters or include patios. The ball will remain in your court! With 3D rendering, you can also add realistic shrubbery or trees outside the house. 

This versatile staging won’t limit you to just one style or theme. Instead, it will expand your horizon to a wider target audience, helping you land more clients. 

Saves Money

It’s no secret that virtual staging and 3D rendering are more cost-effective than the traditional method. Since everything is virtual, you won’t have to spend a single dime on arranging physical materials. 

With 3D rendering, there is also no need to adjust the camera and light to capture quality photos. The post-production refinements will do the job without breaking the bank. In fact, 3D rendering and virtual staging can do the same work for less than half the cost of traditional staging.  

Physically staging a model house can cost between $500 to $3,000, excluding the consultation and upkeep costs. Comparatively, a 3D renderer can charge around $50 to $250 an hour, which is even less than what a virtual stager asks for. 

Suppose you sell a 3D-rendered virtually-staged house at a higher-than-asked price without spending much in the staging process. Imagine the return on investment (ROI) on this sale! Pretty outstanding, no?

Creates a Strong Online Profile

Online presence is the need of the hour for businesses regardless of the industry they are operating in. In fact, 76% of consumers learn about companies online before reaching out to them physically. Some also check customer testimonials published on the websites.

The same applies to the real estate market. A survey found that 97% of buyers use the internet when looking for a new home. 

3D rendering for virtual staging helps realtors build their presence on online platforms. 

Uploading clear, crisp photos of homes will help you stand out in the market, attracting more attention from prospects. Your online profile will also tell them about your performance, making them more confident in their decision.  

Virtual Staging and 3D Rendering: How Do They Differ

Virtual staging and 3D rendering are modern ways to sell properties quickly. 3D rendering is a modern technique that uses photorealistic effects to convert 3D images into realistic 2D ones. Many realtors use it in virtual staging strategies to give a complete makeover to the property. 

However, both staging methods are quite different. Here is how:

Completion Time

In real estate, the turnaround time of the projects depends on their nature and complexity. Virtual staging is comparatively less time-consuming than 3D rendering. 

On average, a virtual stager can spend around three to five hours on one image. In 3D rendering, this time frame is about seven hours for one view. However, it can be less and more, depending on the rendering process.  

This difference is because virtual staging adds appealing elements to already existing property photos. On the other hand, 3D rendering builds everything from scratch, so it takes more time. But the results are way better than using only virtual staging. 


A project’s cost depends on the payment type the artist and the realtor agreed upon initially. While some projects pay per hour, others rely on the number of photos the artist generates in total. 

3D rendering artists are usually paid per hour. So, the longer the completion time, the higher the total project cost. Meanwhile, virtual stagers mostly charge for photos per view. 

There are no specific standards to determine who charges more for their services. A 3D renderer can perform their work quicker, requiring less cost than the virtual stager. This situation can be vice versa too.

So, whether a 3D renderer is more cost-effective or the virtual stager depends on the complexity of the project. 

The Arrangement of 3D Models

In virtual staging, realtors can work around with ready-made 3D models of a property. All they have to do is to add furniture and decoration pieces to the pictures to make them look appealing. That’s it. 

However, 3D rendering artists have to build customized 3D models and then create and put objects in the right place. These include the doors, windows, walls, and other design elements. 

Compared to virtual staging, 3D rendering models appear more organic since everything is created from scratch.

Lighting and Camera Adjustments

Staging photographs only look natural and convincing in the best camera and lighting settings. The 3D rendering artists are more in control over these features since they’re making everything on their own. It takes more time, but gives more room to the artists for creativity. 

Virtual stagers have to adjust the lighting and camera on ready-made photos of empty houses. They focus on making them attractive while preserving their natural beauty. Yes, it’s less time-consuming than 3D rendering, but capturing photos from the best angles isn’t a piece of cake.

Refinement in the Final Results 

The last difference between virtual staging and 3D rendering narrows down to post-production refinement. Virtual stagers have to make the photographs appear real by adjusting their highlight, tone, and shadows. 

On the other hand, 3D renders only refine the lighting and colors in the photos. All they have to do is adjust their reflection and refraction to make them look like a work of art in no time!

Statistics About Virtual Staging 

A virtually-staged house helps buyers envision their future home without actually visiting it on-site. That’s the power of virtual staging and 3D rendering in real estate.

A 2021 survey reported that 83% of home buyers’ agents consider photos important for home listing. Moreover, around 73% emphasize offering virtual tours with their listings. 

Home staging itself plays a significant role in selling more houses in less time. Per a recent report, 27% of real estate agents believe staged homes stay for a shorter time on the market than non-staged ones. 

With technology evolving each day, the future of virtual staging and 3D rendering seems bright in real estate. 

3D Rendering for Virtual Staging: Will It Work in Real Estate?

Digital content is the only way to move forward in today’s world. There is no doubt that virtual staging will soon make traditional strategies obsolete. Luckily, 3D rendering is here to help!

3D rendering makes virtual staged photos appear more realistic and organic. That’s the key for a business to stand out in a market full of unrealistic CGI images. 

So, are you looking for a cost-efficient, time-saving, and effective way of selling more houses? Benefit from both 3D rendering and virtual staging tools in your next marketing campaign with the help of!