Visual media is an extremely powerful tool for marketing, especially with the advent of newer and easier ways to promote and share them among a large audience in the form of social media, websites, etc. The value of video cannot be understated in the field of Real Estate marketing, where listings that are combined with videos to market them often see more than 400% of the client traffic of those that are left without them. However, if you’re new to the field of marketing, it can be a little tricky to navigate.
To get you started on the right track to a marketing campaign that works, here are 5 tried and tested tips that you should consider implementing to your marketing strategy, to ensure you get a jump start in the ever-competitive real estate business.
1. Tell an Authentic, Yet Concise Story
Always remember that there is a buyer for every kind of property, but you can only rope them in by establishing a foundation of trust. No matter what the quirks of the place are, if you present them honestly and engagingly, you can convince people to truly consider it as their own.
Another important tip to consider when designing your script for the video is how long the video will end up being when done. It is a form of media that demands attention, and thus, any longer than 10 minutes would be testing your client’s patience. However, it is also crucial to include all the important information in the video, so your viewers don’t feel like their time is wasted. Thus, it is recommended to find the sweet spot between 3-10 minutes where you can present all the key information without dragging on.
2. Ensure Your Production is Professional
Video marketing is surprisingly efficient if you know how to employ your resources well, but this can also leave one complacent when presenting the finished product. If you can afford it, then don’t hesitate to spend on a good camera and lighting equipment, as they go a long way in making your services be perceived more positively.
Even a good quality tripod and lighting filters for your smartphone camera can go a long way in enhancing your production quality and is an inexpensive option if you want to save as much as possible.
Also, don’t skimp on the editing at the end. It is what brings all your work together, and a well-produced real estate video with pertinent information and smooth editing does a lot to enhance your campaign.
3. Focus on the special features for the house tour
Explaining away every single corner of the house can be rather tiresome to listen to for your viewers. So instead, form a concise script that focuses on the aspects of your property that makes it stand out from the norm. If you can please the customer with these unique features, the property stands to have a lot more personality to them, and thus, becomes a much easier sell for you.
So always remember to carry out a focused plan for your house tour over an ill-rehearsed one that shares too many details.
4. Sell a lifestyle, not just a place
To truly capture the attention of your viewers, you must understand their perspective. They’re buying more than just a few acres of land or some beautiful furniture. They’re buying into a new neighborhood, and a whole new life is in store for them. Instead of just selling the physical property they’ll get for their money, sell them the life they have in store. Showcase the nearby amenities, the area, and if possible, you can even include testimonials from the neighbors or your past customers.
5. Harness the power of social media
In recent years, social media has emerged as one of the fastest and most effective ways of reaching out to a large audience, The ability to pay for relatively cost-efficient ads to target well-defined customer bases on the largest social media brands is not one to be underestimated.
Simply setting up a strong and active Social Media presence on the biggest platforms (Instagram, YouTube, Facebook, LinkedIn, etc.) can connect you to a large network of clients and provide the perfect outlet for all the content you invest in.
These pages are perfect for setting-up your business and giving it the personality and base it needs to succeed and stand out in the market as its own. It also makes it far easier to reach a bigger market through ads and reshares.
The power of Video Marketing cannot be underestimated, and to beat out your competition, you must create space for your brand in the form of engaging videos that stand out in the market. If you can successfully implement these tips in your business, you will have an easy time creating videos that cater to your own niche in the cutthroat Real Estate business, with all your resources and time being used in the best way possible.